Building Better Brands

A brand is so much more than just a logo…. it is your uniquely authentic identity. It clearly describes your organisation to both internal (staff, volunteers, etc.), and external (customers, suppliers, funders, regulators etc.), stakeholders and is created via considered selection, definition, amalgamation and portrayal of visual and language elements such as names, icons, colours, typography, terminology imagery and slogans.

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Why Invest in Your Brand?

An effective brand identity can become a key 'business tool’ to help your organisation gain competitive advantage in your marketplace by:

  • Drawing your stakeholders' attention to you.
  • Building in your stakeholders' minds a picture of what your organisation is about, what it stands for and what it does …well.
  • Differentiating in your stakeholders' minds your organisation - relative to your competition (if you are seen as being exactly the same as another player in your marketplace, why would people choose to engage with your products and services?).
  • Helping to shape a positive impression of your organisation to your stakeholders (to encourage engagement).
  • Helping to build loyalty from your stakeholders (so that they continue to engage with you).

Our Process for Developing Your Brand

Definition & Engagement

We work with you to get to know your organisation, your sector, your marketplaces, your competition and your target stakeholders to enable us to clearly define your organisational objectives, your relative strengths and talents, your marketplace dynamics and your stakeholder demands.

Creative Work-Up

We work with you to define your brand architecture going forward (monolithic, umbrella, endorsed, or individual product/service brands), based on the structure of your product/service offering and the potential to add value or detract through the cross-application of any proposed brand identity.

Implementation

When your exciting new brand identity is defined, we can work with you to bring it to life (and to market), by partnering with you to develop and implement a Brand Due Diligence Action Plan (this can include areas such as Companies House registrations, trademark applications, securing web domains and social media handles, updating company memorandum and articles of association, notifying suppliers, updating employee contracts etc.).

Embedding the Brand

Once your new or evolved brand is out there, we can work with you to ensure it is having maximum impact and achieving its full potential through developing an ongoing relationship to devise and deliver additional branded marketing outputs to further take forward your operational marketing needs.

A Special Offer to Introduce Our Branding Services

To launch our new brand design and consultancy services, for a limited time only we are making available two introductory brand design packages that will enable you to take the first steps towards your exciting new identity.

 

Introductory Brand Identity Design Pack (Standard)

£375+VAT
  • An introduction to your brand*
  • Your logo design** (supplied with design files), including guidance on utilisation
  • Your brand typography definition***
  • Your brand colour palette definition

Introductory Brand Identity Design Pack (Premium)

£675+VAT
  • An introduction to your brand*
  • Your logo design** (supplied with design files), including guidance on utilisation
  • Your brand typography definition***
  • Your brand colour palette definition
  • Your brand imagery guidance
  • Bringing your brand to life guidance**** (sample designs for various marketing outputs)

Ready to start your brand journey with us now?

*Based on information provided by the client on the organisation/sector and its key marketing statements such as its mission, vision and values and 2 hours of consultancy time to help define the client's requirements and market dynamics. Should you require it, we can provide further expert brand consultancy support to help you define/realign your product/service positioning and branding strategies which will form a solid foundation for the development of your brand identity. 

**Price quoted is for development and presentation of 3 draft logo concepts from which the client will select their preferred option. There then will be a maximum of 5 further refinements to the preferred logo concept included in the cost. Should additional concepts of refinements be required, they will be charged to a pre-agreed level based on our standard design rate. 

***This does not include provision of proposed typeface files, you may need to purchase those separately. 

****This will include a selection of suggested layouts for the likes of corporate stationary, signage, marketing literature and vehicle livery etc. but not the actual design files for those outputs which may need to be purchased separately if required.