Creating a Great Brochure – Design Tips
Brochure Design Tips
So now you know what you want to say and you have decided to create a brochure as a medium to get your message across, what is the next step? There are countless different styles of brochures being created by designers filling up mailboxes across the country every day. So here are some brochure design tips to help you out:
1. Clarity - paint a clear and concise picture
Use plain language. Keep it simple, in wording and design. This will allow images, words and themes to convey the intended meaning without confusion.
2. Less is More – simple shapes and bold colours
Simple shapes and bold colours make for an effect that has impact. For example a bright yellow circle against a deep blue background creates a pop, draws the eyes and is not to busy.
3. Subtle – But make it stand out
The goal is to have your brochure stand out. Instead of having basic square cornered pages, a subtle change for example, rounded corners can create a unique subtle feel.
4. Texture & Material – different to the touch
Having a texture that literally feels different to the touch is a great way to communicate rather than just the visual. Furthermore using recycled or industrial type papers can help promote the business, service or purpose of the brochure depending on the type of business being represented.
5. Break the Norm’ - separate from the Crowd
The vast majority of brochures open like a book. Why not try using a brochure that flips up like a calendar or a trifold that opens for the top or bottom. Make it your goal to separate yourself from the crowd.
6. Variety – different strokes for different folks
There is no law stating that each group of brochure must be the same. It maybe a good idea to use different styles of brochure depending on your audience or where the brochures are being distributed.
7. Typography, Typography & Typography
The strongest form of communication available are typographic options. Angled words, photo enhanced words and word images are all great ways to stand out and voice your message.
8. Themes – Corporate Branding
Most businesses, groups and other organisations have a logo and a colour scheme that helps people to identify them. Incorporating this into the theme of the brochure can help promote as well as give instant recognition to who you are.
9. Use an Excellent Printer
If the brochure layout, content and design is perfect. What a shame it would be to finally start producing brochures only to have colours faded, words that are not perfectly edged or bleed. A polished product will say volumes. Choosing the correct brochure printer needs to be given a lot of consideration in the process of the final product.
10. Hire an Excellent Graphic Designer
Graphic designers are experts in they will provide assistance, knowledge and information. So unless you are an expert in this subject it is wise to get professional help. The cost involved in creating, printing, and mailing brochures is expensive so you do not want to waste money on an ineffective marketing campaign.
Think through the process, try different layouts and get feedback wherever possible. It is always better to produce quality as opposed to quantity when talking about brochures and brochure design. It is my name, my business, service, etc. that I'm putting out there, I want it to be right. These tips will help, and feel free to get creative, remember you are putting yourself out there and you want wear your best suit, your best dress...in other words - your best you.