Athene Communications’ Managing Director Richard Astle’s mammoth 2014 charity challenge is set to reach boiling point with his next run in July.
Richard, who is also the Chairman for the charity Shine, will be in Rio de Janeiro for the 2014 World Cup and is taking the opportunity to swap the unpredictable UK weather for golden beaches and sunshine as he takes part in a 10k run across Copacabana beach overlooking the Atlantic Ocean as part of his Chairman’s Challenge.
Running alongside Richard will be Danny Mills, a former Premier League footballer and BBC Radio 5 Pundit. Danny is a patron for Shine and has recently received the ‘Outstanding Ambassador’ award, which recognised the money he has raised in the past 12 months for the charity.
Richard is now halfway through his 10 challenges to mark his 10th anniversary as Chairman for Shine, with the aim of raising £25,000 to fund a new Health and Well-being Centre for people with spina bifida and hydrocephalus. He has currently managed to raise an impressive £12,000.
Richard said: “Having completed four out of the 10 challenges, I am really looking forward to getting to Rio with Danny and pushing myself – it will be a great experience and for such a worthwhile cause.
“It will be one of my toughest challenges yet, despite it being winter during the time I will be out there, it is considerably warmer than summer here in the UK, so I will have to make sure I’m well hydrated and resist the temptation to take a dip in the sea.
“I would like to thank everybody for their donations to date, but urge people to continue to dig deep to raise the funds for this vital new centre.”
Richard is hoping to soak up the famous Brazilian carnival atmosphere and watch a World Cup game while he is out there.
For further information on the Chairman’s challenge and how to donate.